Tuesday, April 7, 2009

Plugin to the Smartgrid

This site is so professionally done it's incredible.  The content is very straightforward, narrated well, includes splendid animated illustrations and really shows the general pathway to clean energy.  A well-done branding tool for GE.  Site was done by Goodby, Silverstein & Partners and North Kingdom.  The augmented reality section is is not necessarily new technology, just one that is now mass-consumable with an installed base of webcams and flash player.

http://ge.ecomagination.com/smartgrid/#/landing_page

Augmented Reality toolkit called Saqoosha used: http://www.libspark.org/wiki/saqoosha/FLARToolKit/en



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