This site is so professionally done it's incredible. The content is very straightforward, narrated well, includes splendid animated illustrations and really shows the general pathway to clean energy. A well-done branding tool for GE. Site was done by Goodby, Silverstein & Partners and North Kingdom. The augmented reality section is is not necessarily new technology, just one that is now mass-consumable with an installed base of webcams and flash player.
http://ge.ecomagination.com/smartgrid/#/landing_page
Augmented Reality toolkit called Saqoosha used: http://www.libspark.org/wiki/saqoosha/FLARToolKit/en

http://ge.ecomagination.com/smartgrid/#/landing_page
Augmented Reality toolkit called Saqoosha used: http://www.libspark.org/wiki/saqoosha/FLARToolKit/en
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